proposal

Outline  of production
I am creating an adverting campaign for L'Oreal casting creme. This will include making a print, radio and TV advert. The Print advert will include a picture of me who is going to be the 'model' for all of the advertisement while the people in my group are using different camera angles to try and capture the best picture that will be the most appropriate for the advertisement. The print advert, will have a simple background so the title will be more bold and eye-catching, below that there will be the picture of me showing the fail results and beside that will be the information of the product, the information will include the slogan and some scientifically information such as including no ammonia. In the radio advert i am going to find a woman who has a clear, fun accent and have soft music in the background while she describes the benefits of using L'Oreal casting creme. For the TV advertisement i am going to be an 'celebrity' endorsement who is extremely proud of the results and is exaggerating about how amazed i am, we are using different camera  angle's to get different effects.

Purpose of productionThe purpose of this is to promote and aware, loreals new product L'Oreal casting creme gloss. hopefully this campaign will help raise popularity for this product so its more likely to get attention in the shop and be bought.

Target audience 
My target audience varies between old and young women, aged 16 and over. I am mainly focusing on the age group 16-35 as that is the most popular age that women do decide to die their hair for different reasons. I believe that girls are more interested in dying their hair at a regular basis's so its important that my advertisement technique does interest girls at different age groups.

Cast
I am going to need to find a woman who does has a clear voice and can be fun while doing the radio advertisement, i am also going to need extra's and people who can use a camera which is going to be the other 2 people in my group (Jamie and Cameron) the benefits of using different people is that it will make each advertisement different and more interesting but also having similarities.

Location
most of our shots have to be done in a location which compliments our product which will be a brown casting creme so ideally  we do have to have a background/location with brown i. we are thinking about doing it at rivington lane i Bolton font of the go ape cabin.