pre-production

Synopsis - Breakdown of the story of the ad from start to finish, including the advertising technique used.

Advert starts with Rehana walking down the street with her hair full of life, blowing in the wind mentioning that people always say her hair is so glossy and full of volume, then she mentions the product, L'Oreal Paris casting creme gloss.
After that, the advert cuts scene to another male voice over talking about whats in L'Oreal's new product, and how its better than the rest. Showing images of the product, and words of what he's saying.
Then it cuts back to Rehana, sat on a wooden park running her fingers through her hair.
Final scene change to Rehana walking down the street with her girls ready to go out.
The advertising technique we are using is Celebrity Endorsement, because Rehana is acting as Mila Kunis,