Thursday, 8 January 2015
introduction
I have been commissioned by E6 global media to produce an advertising campaign for L'Oreal. I will create a range of print media adverts, radio commercials and a TV commercial with individually edits from each group member that will be put to the advertising manager to decide on the in chosen one.
proposal
Outline of production
I am creating an adverting campaign for L'Oreal casting creme. This will include making a print, radio and TV advert. The Print advert will include a picture of me who is going to be the 'model' for all of the advertisement while the people in my group are using different camera angles to try and capture the best picture that will be the most appropriate for the advertisement. The print advert, will have a simple background so the title will be more bold and eye-catching, below that there will be the picture of me showing the fail results and beside that will be the information of the product, the information will include the slogan and some scientifically information such as including no ammonia. In the radio advert i am going to find a woman who has a clear, fun accent and have soft music in the background while she describes the benefits of using L'Oreal casting creme. For the TV advertisement i am going to be an 'celebrity' endorsement who is extremely proud of the results and is exaggerating about how amazed i am, we are using different camera angle's to get different effects.
Purpose of productionThe purpose of this is to promote and aware, loreals new product L'Oreal casting creme gloss. hopefully this campaign will help raise popularity for this product so its more likely to get attention in the shop and be bought.
Target audience
My target audience varies between old and young women, aged 16 and over. I am mainly focusing on the age group 16-35 as that is the most popular age that women do decide to die their hair for different reasons. I believe that girls are more interested in dying their hair at a regular basis's so its important that my advertisement technique does interest girls at different age groups.
Cast
I am going to need to find a woman who does has a clear voice and can be fun while doing the radio advertisement, i am also going to need extra's and people who can use a camera which is going to be the other 2 people in my group (Jamie and Cameron) the benefits of using different people is that it will make each advertisement different and more interesting but also having similarities.
Location
most of our shots have to be done in a location which compliments our product which will be a brown casting creme so ideally we do have to have a background/location with brown i. we are thinking about doing it at rivington lane i Bolton font of the go ape cabin.
I am creating an adverting campaign for L'Oreal casting creme. This will include making a print, radio and TV advert. The Print advert will include a picture of me who is going to be the 'model' for all of the advertisement while the people in my group are using different camera angles to try and capture the best picture that will be the most appropriate for the advertisement. The print advert, will have a simple background so the title will be more bold and eye-catching, below that there will be the picture of me showing the fail results and beside that will be the information of the product, the information will include the slogan and some scientifically information such as including no ammonia. In the radio advert i am going to find a woman who has a clear, fun accent and have soft music in the background while she describes the benefits of using L'Oreal casting creme. For the TV advertisement i am going to be an 'celebrity' endorsement who is extremely proud of the results and is exaggerating about how amazed i am, we are using different camera angle's to get different effects.
Purpose of productionThe purpose of this is to promote and aware, loreals new product L'Oreal casting creme gloss. hopefully this campaign will help raise popularity for this product so its more likely to get attention in the shop and be bought.
Target audience
My target audience varies between old and young women, aged 16 and over. I am mainly focusing on the age group 16-35 as that is the most popular age that women do decide to die their hair for different reasons. I believe that girls are more interested in dying their hair at a regular basis's so its important that my advertisement technique does interest girls at different age groups.
Cast
I am going to need to find a woman who does has a clear voice and can be fun while doing the radio advertisement, i am also going to need extra's and people who can use a camera which is going to be the other 2 people in my group (Jamie and Cameron) the benefits of using different people is that it will make each advertisement different and more interesting but also having similarities.
Location
most of our shots have to be done in a location which compliments our product which will be a brown casting creme so ideally we do have to have a background/location with brown i. we are thinking about doing it at rivington lane i Bolton font of the go ape cabin.
pre-production
Synopsis - Breakdown of the story of the ad from start to finish, including the advertising technique used.
Advert starts with Rehana walking down the street with her hair full of life, blowing in the wind mentioning that people always say her hair is so glossy and full of volume, then she mentions the product, L'Oreal Paris casting creme gloss.
After that, the advert cuts scene to another male voice over talking about whats in L'Oreal's new product, and how its better than the rest. Showing images of the product, and words of what he's saying.
Then it cuts back to Rehana, sat on a wooden park running her fingers through her hair.
Final scene change to Rehana walking down the street with her girls ready to go out.
The advertising technique we are using is Celebrity Endorsement, because Rehana is acting as Mila Kunis,
Advert starts with Rehana walking down the street with her hair full of life, blowing in the wind mentioning that people always say her hair is so glossy and full of volume, then she mentions the product, L'Oreal Paris casting creme gloss.
After that, the advert cuts scene to another male voice over talking about whats in L'Oreal's new product, and how its better than the rest. Showing images of the product, and words of what he's saying.
Then it cuts back to Rehana, sat on a wooden park running her fingers through her hair.
Final scene change to Rehana walking down the street with her girls ready to go out.
The advertising technique we are using is Celebrity Endorsement, because Rehana is acting as Mila Kunis,
print advert
For the print advert we all worked individually so me, Jamie and cameron all had an print advert each. In my print advert I decided to
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